Real Project
Daymare
Official Website of a Chinese LARP Store in Toronto
Contract, UX Design Lead
Highlights:
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Online experience design interacting with offline play experience
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Behavioral Economics & Loss Aversion to build play records and promote user retention
Abilities: Leadership; zero to one; Qualitative inquiry; Workflow Design; Tool Figma, MS Office Suit
Research
Psychodynamic Insight
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Empathy: Addresses the Chinese community's need for immersive, community-based LARP experiences with thoughtful features like user reviews, diverse booking options, and seamless online reservations.
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Inclusion: Replicates familiar features from China, such as customizable services (e.g., playmates, rooms), ensuring accessibility and alignment with cultural habits.
Problem
Design
Gamified Solution
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Metaphorical Frameworks: Personal game records preserve memories, fostering emotional attachment and encouraging replay.
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Achievement Systems: Points, coupons, and MVP recognition reward engagement, motivate performance, and drive future participation.
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Interactive Dynamics: Players interact with notes, profiles, and saved memories, while DM-assisted filing enhances collaboration and engagement.