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Xiangjiu (Morgan) Shi

Cross-functional Designer

with Subconscious Needfinding

and AI Orchestration

to Support Personalized Navigation

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subconscious needfinding to evaluate product necessity

FACING AI overcapacity

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current focus on personalized UXD

FACING Design Revolution upon standardized modern tech systems

PM business mindset and AI fluency

to systemically address problems

FACING the fast-changing tech world

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Interests

 

Finding curriculums overly theoretical, I pursued a three-year psychotherapy training program at Lingyu. This revealed that many psychological issues stem from societal challenges perpetuating inequality and misfortune, beyond individual cognition and behavior. Led to social work, I identified current shortcomings: reactive rather than preventive approaches, patching inequalities instead of resolving them, and isolated operations lacking integration. Recognizing technology’s potential to address these issues through immediacy, accessibility, scalability, and integration, I strive to create impactful tools to improve lives and promote social equity.​

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Experiences

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  • Resume

  • Education: 

    • ​University of Toronto BS '25 - Psychology & Linguistics

    • New York University MA '27 - Learning Technology and Experience Design

  • Work:

    • Now: Research assistant at NYU

    • Entrepreneurship: Co-founder of Crafcat, mini-game customizing service

    • Tech: UX Designer, Product Manager, UX Researcher, Marketer

    • Social Service: Psychotherapy Apprentice​​​

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​Contacts

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Abilities & ---------- How They are Shown in

Portfolio

​Targeted as a UX Designer & Information Innovator

  • UX Design skills ---------- Bolded in Portfolio

    • User Persona creation

    • Empathy Mapping

    • Workflow Design

    • Low/High-Fidelity UI Design

  • Technical Tools ---------- Bolded in Portfolio

    • Proficient in Figma, Axure, Photoshop, Illustrator, Procreate, Xmind, and ProcessOn

    • experienced with Excel, MySQL, AI, After Effects

    • Pursuing Google UI/UX certification; Currently Learning Python

  • Interpersonal Skills ---------- Bolded in Portfolio

    • Team Motivation & Cross-Cultural Networking (from Abundant Intern & Social Work Experiences)

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Featured as an Adventurer with Psychodynamic Insights

  • ability to explore human needs with research skills            ----------           Psychodynamic / Human-Centric Insight in portfolio​

    • Psychodynamic insight for Subconscious, Iterative, and Systemic Needs (from professional psychotherapy training)​

    • Human-centric insight for empathy, inclusion, and ethics (from social science study at UofT)

  • ability to fulfill human needs with multidisciplinary skills      ----------         Creative / Gamified Solution in portfolio

    • Product & Business Skills (from abundant tech interns)

      • Roadmap & Backlog Management

      • API Documentation & Integration Requirements

      • CRM & Lead Nurturing

    • ​Media Skills

      • Writing Skills (from Translation & Media Courses)

      • Artwork Skills & Visual Theories (from Painting Experiences since Childhood)

      • Filming and Performing Skills (from stage performance and microfilm experience)

    • Gamified design

      • ​metaphorical frameworks

      • achievement systems

      • interactive dynamics

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Core Mindset

  • Critical and Dialectical Thinking (from debate experience)

    • Complete design process                                               ----------          Problem,           Reflection in portfolio

    • Generalizing potential for changed needs and upscaling potential for advanced productivity              ----------         IfCan in portfolio

© 2024 by Xiangjiu (Morgan) Shi. 

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