Real Project
CRAFCAT
Official Website of Services to Customize Games
Co-founder, UX Design Lead, Product Management Lead
Highlights:
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Self-expansion theory to explore subconscious needs of self-acceptance
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Skeuomorphic design to lead Navigation Interests
Abilities: literature search; empathy mapping; creative writing; Tool Illustrator; Photoshop; Midjourney
Research
Psychodynamic Insight
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Subconscious Need: demands for customized games extend beyond experimenting with innovative game formats against mainstreams and reflect a Subconscious Need for self-exploration and self-expression.
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Iterative Need: Games, as multimedia interactive tools, not only fulfill their conventional role of enhancing leisure but also address the Iterative Need for coherent self-exploration by exploring relationships, creating stories, and commemorating lives.
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Systemic Need: Beyond online interactions satisfied by games, people have other Systemic Need for self-exploration, like consulting therapists or offline socializing. Thus, we partnered with the mental health organization Lingyu to offer bundled promotions and organized MBTI-themed offline social events to engage and attract clients.
Problem
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Problem: How to fulfill these needs above
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Solutions:
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Subconscious Need: instead of indiscriminately adding novel and engaging game elements, we designed personalized workshops and questionnaires to explore clients' worldviews, experiences, cognitive styles, psychological drivers, and aesthetic preferences.
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Iterative Need: Attracting broader customers beyond typical gaming demographics.
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Systemic Need: we partnered with the mental health organization Lingyu to offer bundled promotions and organized MBTI-themed offline social events to engage and attract clients.
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Design
Creative Solution
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Unexpectable and interesting hovering interactions in the official website to show our game services.
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Instead of conventional game themes, CrafCat employs skeuomorphic design to create familiar interfaces that metaphorically represent our complex service processes and ideologies, enhancing user engagement of the official website.