Real Project
DazzlePic
APP for Location-based Information Sharing
via Augmented Reality Technique
Intern, Marketer, Product Manager
Highlights:
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Psychological longitudinal behaviour analytics to identify reasons for low purchase rate
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Collaborative service and product bundling to boost revenue
Abilities: longitudinal analysis; qualitative questionnaire; business collaborations; CRM & Lead Nurturing
Research
Human-Centric Insight
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Empathy: Recognizing users' desires to stand out and express individuality, DazzlePic offers personalized style recommendations based on user preferences and photo content, ensuring each transformation resonates personally.
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Inclusion: DazzlePic provides a diverse range of styles inspired by various cultures and art forms, ensuring users from different backgrounds find options that reflect their heritage and tastes.
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Ethics: DazzlePic is committed to user privacy, ensuring that all photo processing occurs locally on the device, and no personal data is stored or shared without consent.
Design
Problem
Creative Solution
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Personalization: The requirement sheet customizes photo editing to user preferences (e.g., skin tone, facial features) and offers both concise and detailed options for flexibility.
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Business: Clear, structured forms streamline communication, reduce errors, and enhance efficiency, reinforcing a professional brand image.